Nollywood star Annie Macaulay Idibia recently shared candid reflections on her early career goals, revealing that her ambition was to become attractive to marketers and brands. In a social media post, she confessed:

> “My dream back then was for marketers to see my face as sellable, now na them dey rush me”

The statement highlights her transformation from a relatively unknown actress hoping to gain attention to a recognized brand ambassador now in high demand. This feels like a full-circle moment—Annie longed to become “sellable,” and today, several brands actively pursue her for endorsements.

Indeed, her comeback to mainstream attention has been marked by tangible success. Shortly after wiping her Instagram clean following her high-profile separation from 2Baba, she landed a major endorsement deal with Glacique, the oral-beauty brand behind a popular teeth-whitening pen. In her announcement, she expressed excited anticipation of the partnership, celebrating “brighter smiles, confidence, and the glow-up we deserve.”