Mavin Records artist Magixx has voiced frustration over the current state of music promotion in Nigeria, arguing that manipulation—rather than genuine talent or listener engagement—is sidelining rising stars.

His Key Observations

Through an X post, Magixx claimed:

“Just so y’all know, the reason why we don’t have enough breakout artistes these days is because almost every spot on Apple Music is bought!”

He criticized some artists for inflating their streaming figures:

“Y’all faking your numbers… keep deceiving your family members.”

Rapper Blaqbonez supported this critique, warning that artificially boosted charts were damaging the music industry’s integrity. He remarked that current charts cater to financial clout,

– The Nigerian music landscape is thriving: global acts like Burna Boy, Rema, and Ayra Starr headline festivals and streaming peaks worldwide.

But increased industry costs—from production to promotion—mean most new artists struggle financially to gain recognition.

– Platforms like TikTok and streaming services have democratized discoverability somewhat—but only artists with hit tracks or substantial followings can compete for real leverage.