Nigerian pop phenom Ayra Starr has made history by becoming the first African artist ever to earn a Latin Diamond certification from the Recording Industry Association of America (RIAA). Her global hit “Santa”, a collaboration with Rvssian and Rauw Alejandro, surpassed 35 million streams—qualifying for the prestigious award.

About Santa

• A multilingual single blending Afrobeats, reggaeton, Spanish, and English lyrics—precisely meeting the RIAA’s Latin certification requirements.

• Following the Diamond certification, the track also received multiple Platinum certifications in Spain and Mexico, and reached No. 1 in Spain and No. 2 in Colombia, Ecuador, and other Central American markets.

What This Milestone Means

– Trailblazing achievement: Ayra becomes the first African act to receive this level of recognition in the Latin music sphere—joining Rema (with Latin Platinum for “Bubalu”) as one of the only Africans with RIAA Latin awards.

‐ Breaking boundaries: Fans in Latin America and beyond embraced Santa, reflecting the growing global resonance of Afrobeats fused with Latino rhythms.