By: Musa Shekara, Abuja
The Institute of Management Consultants, Nigeria has selected Akogun Demola Rauf Adedoyin for a Fellowship Rank at the institute. This is the highest grade of the Institute’s membership ranking reserved for accomplished professionals.
The letter stated that “you are well and appropriately educated and qualified in your field of professional calling. You have ample experience that makes you suitable to add Management Consultancy as a platform to offer your knowledge and expertise as a commodity in the knowledge economy.”
Once, in the company of Alhaji Ahmadu Abubakar Muye, he was presenting a document to the former military president, he was cut short amid the presentation by his principal to expatiate a point further. Still, Alhaji was counter-cut by His Excellency, saying “Ya iya aiki. Yena da hikima” (He knows the job. He is intelligent) with the trademark gaze…
Adedoyin is a former senior Unilever brand support executive prepared for a career laced with delivering growth outcomes, during recessions and in the boom.
He is an alumnus of the Unilever Marketing Academy, London, where he attained Marketing Foundation Certification between 2004 and 2006.
He also attended the Policy, Strategy & Leadership Course of The National Institute for Policy & Strategic Studies, Kuru, Jos (PSLC-20), where he had his Case Study Thesis on the Textile and Defence Industries: Challenges of Industrialization.
As an Advertising Executive, he became a senior executive with MC&A Saatchi & Saatchi. He combined creative craftsmanship and talent with well-trained childhood trading exposure in Idumota Lagos to deliver results in Marketing Communications Agencies including Rosabel Leo Burnett.
He moved on to Unilever Nigeria to sell Unilever’s R&D outputs (Brands) in the media and marketing services unit. And later became the Communication Channel Manager, leading Brand Marketing Planning (BMP) planning sessions, consolidated negotiations, implementation management, and investment tracking.
He had a sterling portfolio performance on the multi-million dollar Brands Investment role in the Central Africa regional market cluster.
He winded up the transfer of global Unilever media tools and processes on media strategy and operations to a media independent; Domesticated Activations, Social Media and Nollywood exploration templates; And achieved YoY Target Achievements with record savings, value-adding, impact and innovations.
DRA has led leading global brand campaign implementations in multi-sector collaborative clusters from ideas to results. As CEO of Integrated Troops, he handled key market Dominance, Habit & Attitude Change active marketing dynamics amongst other challenges for brands and causes, with stand-out executions in Lubricants, Tobacco, Bathroom, Laundry, Foods, Hospitality, Oral Care, Toilet, Skin Health and Telecom wars.
An industry-leading light, he has held leadership roles and served in the Executive Council of ADVAN (Advertisers Association of Nigeria) for three different terms in office as National Publicity Secretary and The Treasurer, in the Idy Enang-led Exco that received credits for cross-sectorial expansion of core leadership and membership drive for the needed critical mass. He was also a member of the APCON ASCOMDI committee on Industry Debt, representing the interests of manufacturers.
He has also been a Communication and Advocacy Consultant for the Federal Government Scheme on Petroleum Subsidy Removal, SURE-P/MCH, with experience working with NPHCDA in the Monitoring & Evaluation of WHO, GAVI and other key development partners’ programs, with impacts on tracking and reporting of intervention investments.
He received Career Coaching, Skills and Competencies Training in multiple platforms including Procter & Gamble Creative Eagle Class. He attends conferences/training programs overseas.
At a lofty Projects and Marketing Communications Silver Jubilee hands-on experience, he stands out as an intelligent intellectual with brilliant creativity and implementation skills, with quality accountability, time after time, on time and in full.
He set up Genity Ltd (now Gwarinpa, Abuja-based) in the year 2001 as a general projects and contracts enterprise. He was a Senior Prefect of his Alma Mater.
The Surulere, Lagos-born, Kwara State indigene is an Igbomina extraction of the Yoruba ethnic group—an adopted son of Hajia Abaji Aisha JG. He is Giwan Muye, Niger and Akogun of Oroland, Kwara. His undergraduate and postgraduate journey took him through Auchipoly (OND Mass Comm), Ogunpoly (HND Mass Comm), UNICAL (PGD Marketing), and LASU, where he capped it with an MBA in Marketing Management.
The child of Gbadeyanka Yesufu ibn Giwa Adedoyin (the late Olori-Ewe of Oroland and Baba Adini of Ijomu-Oro) and his first wife, Late Asiawu Abike Adedoyin (A daughter of Adeleke-Sie, a colonial-era multi-millionaire of Sie Village, now Sie-Oro.). He is #8 in his line of siblings, the 2nd of the four surviving from his mother, and a Trustee to the family estate.
Demola was born a male child on a Sabbath. He is a family man with growing children and likes reading, writing, movies, travelling, and golf.
He believes that Challenges are opportunities to set new standards
